I just came across this hour long speech on GDC Radio (something I find myself listening to a LOT recently :thumbup: it's good stuff) on marketing your game and how you as a developer can work with the marketers better.

Anyone that wants to get into commercial or shareware gaming this is gold! Go listen, reply tell everyone what you think about it. It fits in here a lot with what we've been talking about in this thread.

Developers Are From Jupiter, Marketers Are From Saturn