but the prices of software games are mainly justified. In the recent appeared gamestar magazin here in germany, there is an article about the problems of the german game-industry. fact is, that a company has to sell at least 150.000 copies of there game with a price of 50 EUR, to be on the safety site.

It's just like I said with Delphi, they need to make a cheap, limited version (like the old personal version that you could buy with D3) with which you can sell software, but you are obligated to include the delphi/borland/inprise logo so you'll advertise with your software for them too!
I'm not sure, if this is practicable. In my opinion the necessity of cheap but high quality development tools is not so great, that Borland would get the full development-expense. Will you really get at least the double number of customer when you halve the price?