The deal was pulled by Dell management at the last minute. Apparently there was some uproar by corporate customers who had purchased at the higher price, the various Dell internal sales reps who were trying to undercut each other, product shortage (it's only been available for two weeks) and other factors. Apparently one bulk order through a corporate account had also been quoted at $1305 per unit including sales tax and delivery. This quote may also be retracted due to it being a corporate sale who were planning to resell the units.

There are now rumours of Samsung (who make the LCD panel) and Benq (who take the LCD panel and manufacture the Dell monitor) being interested in matching the Dell offer.

There over 350 people interested in this deal. Just goes to show how much of an effect a large group can have when purchasing.